GTA 5 Trevor Story DLC Was Canned Due to GTA Online 'Cash Cow', Former Rockstar Dev Claims

GTA 5 Trevor Story DLC Was Canned Due to GTA Online 'Cash Cow', Former Rockstar Dev Claims

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Richard Walker

Earlier this year, Steven Ogg, who played Trevor Philips in Grand Theft Auto V, revealed that he'd recorded lines for a planned story DLC that would have seen the loose cannon character going James Bond as an undercover FBI agent. That story mode DLC was ultimately scrapped, and a former Rockstar developer has shed light on why.

“That was kind of my thing,” commented Joseph Rubino, former Rockstar Sr. Camera Artist and Virtual Cinematographer (via SanInPlay), regarding the proposed Trevor DLC.  “I was one of the main editors, camera artists and doing a lot of the second unit on-stage stuff.” He went on to explain that the success of GTA Online put the brakes on the story content, as resources shifted to what he describes as a “cash cow”.

“We split our teams into two, so I stayed on GTA Online and then this DLC, which Steven Ogg was a very important part of, and then some of the team overlapped and went to [Red Dead Redemption 2] early on,” Rubino added, noting that Rockstar had ploughed a lot of cash into the story expansion.

“When GTA Online came out, it was so much of a cash cow and people were loving it so much that it was hard to make an argument that a standalone DLC would out-compete that,” Rubino went on. “Looking back now I would say that you could probably do both, but that was a business decision that they made and I was a little upset about that.”

He continues that when news emerged that the Trevor DLC for GTA V has been canned, he felt a “little sour”, remarking: "I was like 'yo, what the fuck guys, this shit's awesome, let's keep going, let's finish this shit, and then we shelved it." Rubino also reckons that work on the story-driven Trevor chapter was around halfway complete, before work on it was “paused”, due to the fact that "GTA Online was going crazy".

It's ten years ago that Rockstar announced that it had "some very exciting Story Mode DLC” in the pipeline, but with Grand Theft Auto VI now on the horizon for a fall 2025 release on Xbox Series X|S and PlayStation 5, the prospect of that ever coming to GTA V is pretty much non-existent.

Comments
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  • Didn't everyone assume this? Same as the Red Dead 2 DLC. I think it is safe to assume Rockstar games won't have single player DLC anymore. Surprised they are even doing a story for 6
  • there loss i won't be touching there crappy gta 6
  • R* is greedy. More at 11PM.
  • Nothing like stating the obvious a decade later..
  • Even with both GTAV and GTA:O making ALL THE MONEY, they were still too greedy to give the fans what they wanted just cause it wouldn't have made as much [though easily made back any budget and profited.]
  • Which is fucking wild.

    The cash cow should be used to fund the story and more artistic directions of the game.
  • @6

    but what about the shareholders. These people need a third yacht, don't you have a heart!
  • Meh, Trevor is my least favourite character, I found him rather annoying to be honest. It's a shame Rockstar has fallen so far. GTA 5 and RDR2 were a disappointment and despite people out there being hyped for GTA6 I have a feeling that will be bad too. Rockstar needs to look at what made their early games great and bring back those mechanics to the modern settings.
  • @5 That's what I don't understand is that they surely would've made back their money on this. I completed GTA5 on the 360 not too long after its release. It took them a year and a half to finally release the heists, and by then there was no way I was going back for their dodgy online experience. More single player though, like TBoGT and I would have. Announcing story DLC and not following through when they're swimming in cash is a bad look.
  • In other news, water: still wet.
  • I would have ate that up, didn't much care for the online and never spent money in it so they just left money on the table, I can't imagine I'm the only one.
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