
GTA 5 Trevor Story DLC Was Canned Due to GTA Online 'Cash Cow', Former Rockstar Dev Claims
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Earlier this year, Steven Ogg, who played Trevor Philips in Grand Theft Auto V, revealed that he'd recorded lines for a planned story DLC that would have seen the loose cannon character going James Bond as an undercover FBI agent. That story mode DLC was ultimately scrapped, and a former Rockstar developer has shed light on why.
“That was kind of my thing,” commented Joseph Rubino, former Rockstar Sr. Camera Artist and Virtual Cinematographer (via SanInPlay), regarding the proposed Trevor DLC. “I was one of the main editors, camera artists and doing a lot of the second unit on-stage stuff.” He went on to explain that the success of GTA Online put the brakes on the story content, as resources shifted to what he describes as a “cash cow”.
“We split our teams into two, so I stayed on GTA Online and then this DLC, which Steven Ogg was a very important part of, and then some of the team overlapped and went to [Red Dead Redemption 2] early on,” Rubino added, noting that Rockstar had ploughed a lot of cash into the story expansion.
“When GTA Online came out, it was so much of a cash cow and people were loving it so much that it was hard to make an argument that a standalone DLC would out-compete that,” Rubino went on. “Looking back now I would say that you could probably do both, but that was a business decision that they made and I was a little upset about that.”
He continues that when news emerged that the Trevor DLC for GTA V has been canned, he felt a “little sour”, remarking: "I was like 'yo, what the fuck guys, this shit's awesome, let's keep going, let's finish this shit, and then we shelved it." Rubino also reckons that work on the story-driven Trevor chapter was around halfway complete, before work on it was “paused”, due to the fact that "GTA Online was going crazy".
It's ten years ago that Rockstar announced that it had "some very exciting Story Mode DLC” in the pipeline, but with Grand Theft Auto VI now on the horizon for a fall 2025 release on Xbox Series X|S and PlayStation 5, the prospect of that ever coming to GTA V is pretty much non-existent.